How do I like a page as my page?

UPDATED for 2017 – Have you ever wondered how you can ‘like’ a business through your own Facebook business page – like you can with your personal account? Here’s a quick guide on how to do this.

So it’s been a few years since the original article was written and I thought it was time to update the article’s content, so here’s the current steps required for your business to like another business on Facebook in 2017.

Step 1

Firstly you’ll need to login to Facebook from a desktop PC or tablet using a web browser like Chrome or Safari (not the Facebook App)

Step 2

Go to the business page you want to like. You can do this either as your business or from your personal Facebook account associated with your business page – it doesn’t matter.

Step 3

Once you’re on the businesses page scroll to just under their cover photo and you’ll see the ‘Like, Follow, Share & ‘3dots’ buttons.

Step 4

Click the ‘3dots’ button to reveal the dropdown menu options and then select ‘Like As Your Page’. Done! You’re business is now following another business on Facebook.

Keeping your business and personal Facebook accounts and particularly your business and personal shares and likes separate is really important not only for your brand but also your personal Facebook followers.

If you’ve been on Facebook for a while, maybe you’ve already liked your favorite business Pages as yourself (that is, your personal Profile). If so, you know that when you like a Page, any status updates or shared content for that Page make their way into your News Feed. Liking a Page is one more way to keep up with the brands you enjoy.

Commenting as your business Page instead of yourself is one way to promote your own business Page and increase its visibility in new communities.

We encourage you to spend some time developing a strategy around which Pages you want to have associated with your own business Page. When you’re choosing which Pages to like, it’s a good idea to choose Pages that you think will fit with your audience’s expectations.

Liking the NFL Page, for example, would seem incongruous with your Doll Factory Page and wouldn’t mesh well with your established community. On the other hand, that same community may appreciate a link to another business Page about restoring antique dolls.

If you’re viewing a Page as your Page, and you prefer to comment as your personal Profile instead, you need to switch back to your personal Profile. When you switch back, you’re deposited on your personal Profile News Feed instead of the Page you were just viewing. You need to navigate back to that Page and then leave your comment as your personal Profile.

Follow these steps to like a Page as your business Page:

1. Switch to your business Page, as noted previously.

2. Navigate to a Page you want to like.

3. Click the Like button at the top of the Page.

   Note that this process is the same one you use when you like a Page as your personal Profile.

4. (Optional) Post a comment.

   Pages don’t receive notification when a Page likes them, so it’s nice to leave a comment as your Page to say hello. The Page owner will, however, be able to see that you’ve liked his Page as a Page when he looks through his likers and filters for Pages. When you leave your comment, the posting name and thumbnail image are that of your Page Profile, not your personal Profile.

When one business Page likes another business Page, that like doesn’t count toward the total number of likes. Suppose that Blogging Basics 101 has 800 likes. If the Simply Amusing Designs Page decides to like Blogging Basics 101, the total number of likes on Blogging Basics 101 stays at 800 instead of increasing to 801.

That way, the likes on a Page aren’t artificially inflated by personal and business Profiles owned by the same person.

Using a strategy of liking certain Pages as your Page gives you a curated News Feed for you to view (as your Page). It’s a bit like creating a list of the businesses you want to keep up with. The Home News Feed for your Page Profile can be a great place to view what other Pages are doing for marketing on Facebook, too.

Hello Facebook business page owner/moderators, and welcome back to MayeCreate’s helpful how-to series: Facebook Fundamentals. Unless you’ve somehow stumbled on this page by accident (or possibly just really enjoy cat-with-tulips photos), this guide will quickly take you through all the steps of liking another business page as your own business page (and then offer a few insightful reasons on why doing so is a good idea).

And in case you missed ‘em, here are a few of our other guides you may find useful for improving your Facebook business page:

Still with me? Excellent, let’s get started.

Step 1: Go to the Page You Want to Like As Your Page

This one is pretty self explanatory. Start by navigating through your personal account to the Business page you want to like (Hint: there’s a search bar at the top).

Step 2: Click the “…” Button Below the Cover Photo

Ever notice those three dots under every cover photo of the business pages you visit? It’s not ellipsis — click on them to bring up a list of options like: saving, suggesting an edit or inviting a friend to view the page. You’ll want to read through these options until you find… (Now that’s an ellipsis…)

Step 3: Click “Like As Your Page”

Again, this is straightforward stuff, here. Select “Like As Your Page.”

Step 4: Select a Page & Submit

A drop down menu will pop up containing all the Facebook pages you own or moderate. Select the appropriate page, click the Submit button, and VOILA! You did it!

Step 5: Profit

You now know how to like other Facebook pages as your business page! But you may be wondering why you should like other businesses (particularly within your own niche) or when it’s a good idea, or best practice, to do so.

Why like other Facebook business pages as your own page?

Sorry, but liking other businesses as your own business page will not instantly grant you more followers or a massive increase in organic reach. Facebook has even made it difficult to see the content from pages your business page follows by removing the “View Pages Feed” button from business pages home tab. So, why bother?

*Note* Looking for your businesses’ pages feed? Here is a work around I’ve been using to keep up with everyone we follow, type: https://www.facebook.com/yourpagename/pages_feed/  where yourpagename is the name of your business page.

Business is all about relationships, and social networks are great for — you guessed it — social networking. Liking other business pages on social media is a great place to start when trying to forge new relationships, or to recognize the amazing work of existing collaborators.

Now what?

Like the pages of businesses you work with or admire, and consider writing positive Facebook recommendations for those that have really delivered for you in the past. Engage with their posts and leave purposeful comments (that their followers may see, btw) to display your expertise/awesomeness in your field.

Tagging pages and sharing content is an excellent way to cross-pollinate ideas with potential customers and decision makers at other companies, but don’t just like the pages of businesses in your industry. Like the pages of those you want to align your brand with, and be sure to like and follow nonprofit organizations or causes that your business believes in. Supporting these groups on social media (as well as in real life) displays your company’s values to your followers (and theirs), and to the employees in your own company.

Don’t think of it as Facebook, think of it as a free focus group.

Following pages similar to your own not only allows you to keep tabs on what the competition is doing, but it gives you the invaluable opportunity to learn from their followers. Think about it from an observational perspective: social media is also a great place for research and idea generation. You don’t necessarily need advanced analytics to learn about your target market or potential leads — simply observe their behavior in the way they interact online. Wondering how? Well, I’m not sure if you’ve noticed this, but people seem to love to broadcast their likes and pain points on social media. Oh, you have noticed? Take note of what these are, and then tailor your own social messages/branding to serve these people better. Learn from what other pages post, and from how others comment and interact with it.

Do it better.

The days of using Facebook as a megaphone to reach the masses seem to be over. Facebook’s decrease in organic reach for business pages has been well-documented, and the company will only continue to emphasize personal content in user news feeds and control the amount of branded content users see. But remember, with every change comes an opportunity. A changing algorithm simply requires us to change our efforts. “Set it and forget it” social media doesn’t work like it used to, but we can still reach our target audiences by actually being involved and reaching out to engage with our social media followers. Basically, by doing what you’ve probably already been doing, but better.

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