What is the art and science of choosing target markets and building profitable relationships?

Marketing Chapter 1

A) marketing management B) positioning C) segmentation D) selling E) differentiation

Answer: A

7) The art and science of choosing target markets and building profitable relationships with them is called________.A) marketing managementB) positioningC) segmentationD) sellingE) societal marketing

MKT Chapter 1

A) marketing management B) positioning C) segmentation D) selling E) differentiation

Answer: A

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What is the art and science of choosing target markets and building profitable relationships?

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