Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks,
impressions, conversions, or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising goals to choose your bid strategy. If you’re looking for instructions on how to change your bid strategy for an existing
Search campaign, read Change how you bid. Google Ads essential Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to
consider five basic types of goals, along with your current campaign settings. If you want to focus on conversions, consider using Smart Bidding to take much of the heavy lifting and guesswork out of setting bids. Smart Bidding is a set of automated bid strategies that uses machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding.” It
also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system to capture the unique context of every search. Below are the five Smart Bidding strategies you can use.
Focus on clicks with CPC biddingIf you're focusing on gaining clicks to generate traffic to your website, there are two cost-per-click bid strategies to consider:
More about Maximize Clicks Maximize Clicks could be a good option for you if the following describes your campaign:
Maximize Clicks isn't a good choice for you if your advertising goals include maintaining a specific Ad Rank or cost per conversion. It isn't possible to set individual CPC bids with Maximize Clicks, but you can set a maximum CPC bid for your entire campaign. ExampleYou have a website that sells a variety of art supplies, and your main goal is to bring more customers to your site. You have a set amount that you want to spend on advertising each month, and there isn't a particular product you want to emphasize most. Maximize Clicks lets you decide the overall amount of your budget, then we'll find you the most customers based on that. More about Manual CPC bidding With Manual CPC bidding, you can fine-tune your maximum CPC bids to help control the cost and volume of clicks on your ads. Manual CPC bidding could be a good choice for you if your campaign fits this description:
If you're not sure which keywords or placements are most profitable, or if you don't have time to devote to managing manual bids, Maximize Clicks is probably a better fit for you. ExampleAlthough your website sells a wide range of art supplies, you're most interested in selling paint brushes. With Manual CPC bidding, even if your ad group has 15 keywords, you can choose to set a higher bid for only the keyword "paint brushes," which will apply whenever that keyword triggers your ad. Focus on visibilityIf you want to focus on visibility, you can try one of the following bid strategies to help maximize visibility.
More about vCPM bidding Here are some cases in which we'd recommend manual vCPM bidding:
Manual vCPM bidding probably isn't for you if the goal of your campaign is a direct response from customers, like buying a product or filling out a form.
ExampleYou're giving a free concert in Paris, and want to get as many music lovers to come as possible. You're running a campaign with vibrant image ads that share the date, time, and location of the event--everything a music fan needs to know to show up. As long as people see your ad, they'll know your whole message. Viewable CPM bidding can help you get it in front of as many eyes as possible. Focus on views or interactions (for video ads only)
Was this helpful? How can we improve it? What are the types of bidding?On Quora, advertisers have three methods of bidding for their ads: cost per click (CPC), cost per thousand impressions (CPM), and Conversion Optimized bidding. Bid methods are chosen on the Edit Ad Set pages.
What are the two types of bidding available for true view?Maximize conversions and Target cost-per-acquisition are the two types of bidding available for TrueView for action to help drive conversions.
What is bidding and types of bidding?Bidding is an offer to set a price tag by an individual or business for a product or service. In a market, a bidder is a party offering to buy an asset from a seller at a specific price.. Sealed bid. ... . Dutch auction. ... . Combinatorial auction. ... . Dynamic bidding. ... . Timed bidding. ... . Live bidding. ... . Traditional bidding.. What is the most common bidding strategy?Manual CPC Bidding
Manual CPC is, arguably, the most popular bidding strategy. It's also one of the most basic. It provides you with a lot of control over your bids. Although as it's a manual process, it means you'll have to dedicate more time to managing your campaigns.
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