Why is corporate culture important to an organization?

15 Organizational Culture Benefits

Are you still wondering about the importance of organizational culture? It provides several benefits to a business. We have gathered the following examples for your consideration.

1. The company culture identifies its values

This idea is one of the most important benefits of company culture. At the company’s core, what does the business do? What kinds of customers does it serve? How does it go about reaching its goals? The answers to those questions help to define the company culture.

Every company culture is like a distinct personality. No two are exactly alike. The company culture also has to fit the products or services the company is selling. A car repair business might want to emphasize its culture around skilled technicians who can diagnose problems quickly. Car repair businesses focusing on accident repairs tell customers about their loaner car service and offer to deal with the insurance company for the customer.

2. Corporate culture heightens your brand identity

You want to have a strong corporate culture to set your company apart from your competition. The corporate brand describes the company, as opposed to one product. For example, if you think of “Apple,” “Nike,” or “Tesla,” the company name or brand comes to mind before any one of their products. This example speaks to the importance of a good brand identity.

The organizational culture for an insurance provider will be very different from one for a soft drink manufacturer. The insurance company will market itself as a trustworthy brand that its customers can rely on for their insurance needs. The soft drink company’s brand will be about having fun and enjoying good times.

3. A strong company culture allows businesses to attract higher-caliber job candidates

All businesses want to attract the most qualified, highest-caliber job candidates for available positions. One of the purposes of organizational culture is to create a sense of belonging among employees. People who feel they fit in at work are much more likely to stay with a company. The turnover rates drop. The leadership team can spend more time developing existing talent.

Businesses with poor company cultures will have more difficulty attracting strong performers. This problem will show itself in the company’s sales and customer service results.

4. A successful organizational culture is more likely to meet employee expectations

We know that employers have certain expectations when they hire employees for a role. Employees also have specific expectations when they accept a position with a company. When there is a gap between the employer and employee’s expectations, conflict often ensues. No one wants the workplace to devolve into a place where managers and employees can’t get along.

This situation outlines the importance of organizational culture in employee performance. Employees need to feel safe, supported, and valued to do their best work. If the company can’t (or won’t) provide that kind of culture, then it will have difficulty attracting the best candidates.

5. Companies are in control of their organizational culture. They can evaluate it and make changes as necessary

Making changes is one of the corporate culture benefits companies have at their disposal. They can perform a cultural audit to assess the current state of the company culture. This process provides a means to evaluate the current state of the corporate culture, determine whether anything is missing, and make a plan addressing any shortcomings. The cultural audit may include the following elements:

• Definition: Define your company culture. Are all your employees aware of the company culture? How are new team members introduced to the corporate culture?
• Comprehension: Take the time to discover how well employees understand the company culture. Ask them to complete an employee experience survey. Include specific questions about your brand’s values to evaluate their level of perception.
• Constancy: Even the strongest organizational culture can get lost if managers and employees are not demonstrating positive values consistently. What can you do to remind everyone on your team about the importance of a strong organizational culture when they forget to model these values daily?

6. The culture can encourage employees to become enthusiastic advocates

A company with a positive organizational culture has the advantage of being able to encourage employees to become advocates for the company. Employees are interested in being paid well for their work and receiving good benefits. They also want to feel that they make a difference when they come to work. They can feel that they matter by promoting the company culture at work and on their time.

The first step in creating employee advocates is to recognize employees who do their work well. Praise them publicly and often. Always give credit where it is due. Feature your employees on the company blog and in promotional materials. Ask them for a quote about what they like about working for the company.

7. A positive organizational culture helps your company retain the best talent

Employees who feel they are part of a thriving community at work are more likely to stay put. Research conducted by OC Tanner discovered that 79% of people who quit their jobs said that lack of appreciation was “a main reason” for their decision. The majority of those surveyed (60%) said they are “more motivated by recognition than money.” The top-performing employees at a company will be encouraged to stay when they feel appreciated for their contributions. Healthy cultures put policies in place that make people feel connected to the company and each other.

8. The organizational culture welcomes new employees with a positive onboarding process

A new employee can see the importance of organizational culture and communication starting in the first days and weeks after joining the company. Job candidates have often given considerable thought to the type of company where they would like to work. They want to find somewhere to work where employee engagement is a priority.

During onboarding, new hires get a feel for whether the company and its high-level managers and executives “walk the walk” regarding the organizational culture. During onboarding, the new employee should be able to adjust to company procedures. The new hire should find their place in the organization and start producing work within a reasonable time.

9. A company culture turns a group of individuals into a team

Most people have seen a movie where a group of people with nothing more in common than a set of athletic skills are thrown together and forced to become a team. Part of the storyline usually focuses on the group having difficulty coming together until they stop thinking of themselves as individuals. To succeed, team members have to start thinking of each other and working together to reach their common goal.

A workplace culture behaves in the same way. Employees with different backgrounds and experiences can come together to achieve shared goals. With a successful organizational structure, employees can focus on the tasks required to reach the company’s goals.

10. Company culture influences employee physical and mental health

Organizational culture has a direct bearing on employee health. Overall health includes the physical and mental aspects of wellbeing. Employees who are encouraged to have a healthy work-life balance are more likely to perform well. It may be possible to burn the midnight oil occasionally and still do well at work. Most people would agree that tired employees, overwhelmed by their workload, or stressed will not perform well.

They are more likely to become physically ill or become injured on the job. These employees are at higher risk for anxiety, depression, or other forms of mental illness. In a supportive company culture, employees feel comfortable seeking appropriate care for their health issues. They know their employer wants them to be well.

11. A supportive workplace culture boosts productivity

As an employer, you may be reading about the importance of a strong organizational culture and still wondering WIIFM (What’s In It For Me). When employees feel comfortable, supported, and appreciated, they can give their best effort in the workplace. Give employees the tools they need to do their work well. You will get the best from your team members. They will be at their most creative, diligent, and productive in return.

12. Healthy cultures support a healthy work environment

Supportive workplace culture is a crucial part of running a successful business. Organizational culture provides guidelines in managing the workflow for employees. Team members will find it easier to keep each other informed of the progress of their tasks. Entire projects are more likely to be completed as a result.

Healthy cultures also provide guidelines for the way employees are to treat each other. These guidelines also apply to customers and suppliers. When expectations are clearly communicated, employees can focus on their work with fewer distractions.