What is the term for individuals who take risks and initiative in the running of a business?

What is the term for individuals who take risks and initiative in the running of a business?

Back in 2004, when Mark Zuckerberg was still creating the beginnings of the now-behemoth Facebook, PayPal co-founder and Facebook investor Peter Thiel told Zuckerberg a piece of advice that will always stay with him:

“In a world that’s changing so quickly, the biggest risk you can take is not taking any risk.”

If you want to start your own business, you need to be comfortable with taking risks. While two-thirds of businesses with employees survive at least 2 years, according to the U.S. Small Business Administration, only half survive at least 5 years. The act of opening a business itself is a risk.

However, without taking a risk, there’s rarely a reward. Entrepreneur coach and growth marketing agency founder Sujan Patel reveals some key aspects to the entrepreneurial spirit that align with risk-taking behavior. According to Patel, entrepreneurs must:

  • Look at decisions from a reward-perspective, not from a risk-perspective
  • Think outside the box to create solutions
  • View challenges optimistically: as opportunities, not problems
  • Set goals and have a vision for what they want to accomplish

Importantly, Patel writes, entrepreneurs must be willing to take calculated risks for their business. Here’s why risk-taking is so important to succeed in business as an entrepreneur.

What Are the Characteristics of an Entrepreneur?

At a Wharton Entrepreneurship Conference, some of the world’s most notable business founders shared the characteristics they believe define entrepreneurs.

  1. Entrepreneurs are outsiders, according to Vault.com founder Sam Hamadeh. Entrepreneurs don’t feel the need to conform to a corporate world or to resign themselves to “secure” jobs.
  2. Entrepreneurs solve problems, shared Farhad Mohit, founder of Shopzilla. They look at opportunities to eliminate pain points when they’re creating their business models.
  3. Entrepreneurs are optimistic, according to Vonage chief executive Jeff Citron. They see an abundance of ways to make a positive difference with a new product, service or idea. They go to market quickly and work out the kinks along the way.

Starting your own business, putting in the time and effort to create something new, and releasing your idea to consumers all require risk. Entrepreneurs encounter risk with every business decision, but they’re decisive so that they don’t miss out on opportunities that can propel their businesses forward.

Why Do Entrepreneurs Take Risks?

A review of literature since the year 2000 on the personality traits of entrepreneurs confirms the prominence of risk-taking. There’s rarely a guaranteed outcome in business. Entrepreneurs are comfortable with uncertainty. Risk aversion is a predictor of whether an individual will become an entrepreneur (low-risk aversion) or stay an employee (high-risk aversion.)

Entrepreneurs take risks because they’re necessary to start and grow a business. Some of the risks an entrepreneur might face include:

  • Leaving a full-time job and steady paycheck
  • Using personal savings with no guarantee of a return on investment
  • Misjudging interest in a product or service
  • Putting trust in coworkers
  • Giving away time, energy, sleep, the ability to enjoy personal interests, etc.

Many entrepreneurs dedicate the majority of their waking hours, at least in the initial phase, to their business. Entrepreneurs may make myriad personal sacrifices to get a business off the ground.

Once the business is running, an entrepreneur continues to make calculated risks to grow a business. Risks can be classified as:

  • Competitive risk: losing business to similar service or product providers
  • Credibility risk: getting consumers to trust and be interested in a product or service with no brand recognition
  • Financial risk: having the cash flow needed to stay in operations
  • Market risk: knowing whether or not a product or service is what the market demands
  • Technology risk: facing business operations interruptions due to technology failure, or choosing a technology that is not the best for the business

There are many ways to mitigate these risks and make them more likely to turn into rewards. Research, marketing, planning, testing and reporting are a few strategies entrepreneurs use when taking calculated risks.

Benefits of Taking Risks as an Entrepreneur

Ask most successful entrepreneurs, and they’ll tell you their business success was influenced by taking a risk at some point. Taking risks is the way to create opportunity and progress. When an entrepreneur takes certain risks the competition is not willing to take, they can become leaders in their field.

Risk-taking shows a team that the entrepreneur is a true business visionary and leader who believes in the potential reward on the other side. Risk-taking enables and encourages innovation, which can be an important product/service differentiator.

Failed risks aren’t always negative. Sometimes, they provide the most valuable business lessons an entrepreneur can learn. Failure helps shape future business strategies and can eventually lead to business growth.

What is the term for individuals who take risks and initiative in the running of a business?

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Are You Interested in Becoming an Entrepreneur?

If entrepreneurial spirit qualities like risk-taking resonate with you, perhaps it’s time to consider starting your own venture. Wharton’s Entrepreneurship Specialization gives entrepreneurs the knowledge they need to be successful when starting a business. The program includes courses on data analytics, finance, idea-generation, market research and business models. Request information on the Entrepreneurship Specialization.

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire.[1] It has been defined as the “…capacity and willingness to develop, organize, and manage a business venture along with any of its risks in order to make a profit.”[2] While definitions of entrepreneurship typically focus on the launching and running of businesses, due to the high risks involved in launching a start-up, a significant proportion of businesses have to close, due to a “…lack of funding, bad business decisions, an economic crisis — or a combination of all of these”[3] or due to lack of market demand. In the 2000s, the definition of “entrepreneurship” has been expanded to explain how and why some individuals (or teams) identify opportunities, evaluate them as viable, and then decide to exploit them, whereas others do not,[4]and, in turn, how entrepreneurs use these opportunities to develop new products or services, launch new firms or even new industries and create wealth.[5]

Traditionally, an entrepreneur has been defined as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk“.[6] Rather than working as an employee, an entrepreneur runs a small business and assumes all the risk and reward of a given business venture, idea, or good or service offered for sale. The entrepreneur is commonly seen as a business leader and innovator of new ideas and business processes.”[7] Entrepreneurs tend to be good at perceiving new business opportunities and they often exhibit positive biases in their perception (i.e., a bias towards finding new possibilities and seeing unmet market needs) and a pro-risk-taking attitude that makes them more likely to exploit the opportunity.[8][9]“Entrepreneurial spirit is characterized by innovation and risk-taking.”[2] While entrepreneurship is often associated with new, small, for-profit start-ups, entrepreneurial behavior can be seen in small-, medium- and large-sized firms, new and established firms and in for-profit and not-for-profit organizations, including voluntary sector groups, charitable organizations and government.[10] For example, in the 2000s, the field of social entrepreneurship has been identified, in which entrepreneurs combine business activities with humanitarian, environmental or community goals.

An entrepreneur is typically in control of a commercial undertaking, directing the factors of production–the human, financial and material resources–that are required to exploit a business opportunity. They act as the manager and oversee the launch and growth of an enterprise. Entrepreneurship is the process by which an individual (or team) identifies a business opportunity and acquires and deploys the necessary resources required for its exploitation. The exploitation of entrepreneurial opportunities may include actions such as developing a business plan, hiring the human resources, acquiring financial and material resources, providing leadership, and being responsible for the venture’s success or failure.[11] Economist Joseph Schumpeter (1883–1950) stated that the role of the entrepreneur in the economy is “creative destruction“–launching innovations that simultaneously destroy old industries while ushering in new industries and approaches. For Schumpeter, the changes and “dynamic disequilibrium brought on by the innovating entrepreneur … [are] the ‘norm’ of a healthy economy.”[12]

Entrepreneurship typically operates within an entrepreneurship ecosystem which often includes government programs and services that promote entrepreneurship and support entrepreneurs and start-ups; non-governmental organizations such as small business associations and organizations that offer advice and mentoring to entrepreneurs (e.g., through entrepreneurship centers or websites); small business advocacy organizations that lobby the government for increased support for entrepreneurship programs and more small business-friendly laws and regulations; entrepreneurship resources and facilities (e.g., business incubators and seed accelerators); entrepreneurship education and training programs offered by schools, colleges and universities; and financing (e.g., bank loans, venture capital financing, angel investing, and government and private foundation grants). The strongest entrepreneurship ecosystems are those found in top entrepreneurship hubs such as Silicon Valley, New York City, Boston, Singapore and other such locations where there are clusters of leading high-tech firms, top research universities, and venture capitalists.[13] In the 2010s, entrepreneurship can be studied in college or university as part of the disciplines of management or business administration.

Definition

What is the term for individuals who take risks and initiative in the running of a business?

Sean John Combs is an American record producer, rapper and entrepreneur.

The term entrepreneur is defined as an individual who organizes or operates a business or businesses. Credit for coining this term generally goes to the French economist Jean-Baptiste Say. However, the Irish-French economist Richard Cantillon defined the term first[31] in his Essai sur la Nature du Commerce en Général, or Essay on the Nature of Trade in General, a book William Stanley Jevons considered the “cradle of political economy”.[32] Cantillon used the term differently; biographer Anthony Breer noted that Cantillon saw the entrepreneur as a risk-taker while Say considered the entrepreneur a “planner”. Cantillon defined the term as a person who pays a certain price for a product and resells it at an uncertain price: “making decisions about obtaining and using the resources while consequently admitting the risk of enterprise.” The word first appeared in the French dictionary entitled “Dictionnaire Universel de Commerce” compiled by Jacques des Bruslons and published in 1723.[33]

Relationship between small business and entrepreneurship

The term “entrepreneur” is often conflated with the term “small business” or used interchangeably with this term. While most entrepreneurial ventures start out as a small business, not all small businesses are entrepreneurial in the strict sense of the term. Many small businesses are sole proprietor operations consisting solely of the owner, or they have a small number of employees, and many of these small businesses offer an existing product, process or service, and they do not aim at growth. In contrast, entrepreneurial ventures offer an innovative product, process or service, and the entrepreneur typically aims to scale up the company by adding employees, seeking international sales, and so on, a process which is financed by venture capital and angel investments. Successful entrepreneurs have the ability to lead a business in a positive direction by proper planning, to adapt to changing environments and understand their own strengths and weakness.[34]

Entrepreneurial behaviours

What is the term for individuals who take risks and initiative in the running of a business?

British entrepreneur Karren Brady has an estimated net worth of $123 million[46]

The entrepreneur is commonly seen as an innovator — a designer of new ideas and business processes.[47] Management skill and strong team building abilities are often perceived as essential leadership attributes for successful entrepreneurs.[48] Political economist Robert Reich considers leadership, management ability, and team-building to be essential qualities of an entrepreneur.[49][50]

Risk-taking

What is the term for individuals who take risks and initiative in the running of a business?

Dell Women’s Entrepreneur Network event in New York City, May 2013

Theorists Frank Knight[51] and Peter Drucker defined entrepreneurship in terms of risk-taking. The entrepreneur is willing to put his or her career and financial security on the line and take risks in the name of an idea, spending time as well as capital on an uncertain venture. Knight classified three types of uncertainty:

  • Risk, which is measurable statistically (such as the probability of drawing a red color ball from a jar containing 5 red balls and 5 white balls)
  • Ambiguity, which is hard to measure statistically (such as the probability of drawing a red ball from a jar containing 5 red balls but an unknown number of white balls)
  • True uncertainty or Knightian uncertainty, which is impossible to estimate or predict statistically (such as the probability of drawing a red ball from a jar whose contents are entirely unknown)

Entrepreneurship is often associated with true uncertainty, particularly when it involves the creation of a novel good or service, for a market that did not previously exist, rather than when a venture creates an incremental improvement to an existing product or service. A 2014 study at ETH Zürich found that compared with typical managers, entrepreneurs showed higher decision-making efficiency, and a stronger activation in regions of frontopolar cortex (FPC) previously associated with explorative choice.[52]