What is a widget on Facebook

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Why do you need a Facebook widget?

The content you invest time creating for your Facebook fans should go beyond the platform. A Facebook widget lets you display content from your Facebook page on your website, internal wiki, or live screen.

Every new post published on your company’s page will be automatically added to the Facebook widget. You can also further curate the Facebook embed, only choosing posts around a specific topic or campaign.

What is a widget on Facebook

Engage website visitors with realtime Facebook updates

What is a widget on Facebook

Repurpose the content you invested time creating

What is a widget on Facebook

Increase the number of conversions with trustworthy content

Choose a responsive Facebook widget layout

Full moderation & custom branding

Easy embed on any website

You can easily customize your widget’s appearance using the Walls.io Style Editor. No tech skills are needed! Change the background, text, and tile border color with just a few clicks. Your Facebook widget will be fully responsive and will always look great.

Here you can see a demo wall using Walls.io’s official Facebook profile.

How brands can use Facebook widgets

A Facebook widget for sharing the latest news

Using a Facebook widget on your brand’s internal or public website or even on a digital screen inside the premises helps you share the latest news to everyone. It could be news about a new hire, an achievement, product developments, etc. Your Facebook widget can become your brand’s new info portal.

What is a widget on Facebook

What is a widget on Facebook

A Facebook widget for showcasing your work

If you take the time to create the content for Facebook, why not share it with your website visitors as well? All you have to do is post it on Facebook, and then the widget fetches and displays the content in real time on your website. For example, Wolfson Children’s Hospital does a great job embedding curated Facebook feeds on their services pages.

A Facebook widget for better conversions and SEO score

Search engines use the time spent on site metric as a ranking factor since dwell time equals audience engagement – and that can only mean that you have great content on your page. The longer the dwell time, the more likely your visitors are to take action. Brands use Facebook widgets to drive user engagement, keep the visitors on their website, and skyrocket conversion and click-through rates.

What is a widget on Facebook

Create your Facebook widget in minutes

The benefits of having a Facebook widget on your website

Show content to people without a Facebook account

For all those who don’t have a Facebook account or don’t find the time to visit the platform when scanning your products or researching your company, share your curated Facebook feed via a Walls.io Facebook widget.

Drive more followers to your Facebook company page

You also can drive more followers to your Facebook company page by embedding a Facebook feed on your website. Visitors will notice the catchy content and maybe follow your page on Facebook.

Improve website engagement and SEO metrics

You can engage website visitors and retain their attention by embedding your Facebook company page feed. As a result, people will scroll through your content and spend more time on your website. This will improve your engagement metrics by reducing bounce rates and dwell time.

Take employer branding to the next level

Many brands use their Facebook pages to feature new employees, perks and benefits, memorable moments from internal events, causes that the company supports, and values it stands for. Sharing that authentic content on your brand’s website will help attract new talent.

Keep visitors engaged while they wait

Visitors experience the waiting time as an outright waste of their valuable time. With a curated Facebook feed display, you can create a relaxed atmosphere. You can inform and entertain in a place where your audience is ready and waiting for relevant content: your waiting room. Digital displays alleviate waiting time. Time flies by with one or more screens, the right software, and the right content.

Have all your social media content in one place

You’re probably creating custom content for each social platform. Repurpose all that fantastic content on your website, or display it on screens using a social media aggregator. It will include your Facebook widget and much more.

Create your Facebook widget in minutes

Features for the best performance and user experience

Advanced content filtering and moderation

Leverage our Facebook widget’s powerful content curation options to select the content you want to display and hide the rest. In addition, you have unlimited moderators, language and keyword filters, automated spam filtering for images and text, and remote moderation from any device.

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Custom widget design

There are six social wall layouts, fully responsive design, social feed automatic scrolling, user-friendly design editor, logo upload, and CSS customization. No coding skills are needed!

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Realtime content updates

Your Walls.io widget will update with new content in real time. So you only have to embed it once on your website and then post on Facebook as you usually do. Walls.io will fetch the content and display it in your feed. No extra work for you.

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Frequently asked questions

What is a Facebook widget?

A Facebook widget is a responsive and easy-to-use tool that helps you embed Facebook content on your website. Compared to the direct Facebook embed, it also allows you to choose the content you want to display using advanced filters and moderation.

How do I add a Facebook widget to my website?

Create a free Walls.io account and follow the quick onboarding instructions. It’s easy, and it takes less than 5 minutes. No tech skills are needed.

What kind of feeds can I show with the Walls.io Facebook widget?

You can add Facebook pages, page mentions, or albums as sources to your widget.

Is the Walls.io Facebook widget compatible with my website?

The Walls.io Facebook widget integrates seamlessly with any CMS or website builder, such as WordPress, Weebly, Squarespace, Wix, Webflow, Shopify, etc. Simply copy and paste the iframe or JavaScript code that we generate for you. Learn more about the embed options.

Is it possible to moderate content from a Facebook widget?

The Walls.io Facebook widget allows you to select the content you want to display and hide the rest. The widget’s moderation features include language and keyword filters, automated spam filtering for images and text, unlimited moderators, and remote moderation from any device.

Mix Facebook posts with endless content

Direct Posts

Allow visitors to upload text and photos directly

Pages, page mentions, albums

Twitter

Keywords, hashtags, profiles, collections, lists

YouTube

Keywords, profiles, playlists

Check out many more content sources.

Tell us what you need

What is an example of a widget?

Some of the most popular examples of widgets are event countdowns, website visitors counter, clocks, daily weather report, etc. Many people assume that these kinds of bells and whistles require a web developer to install them. However, these days it's usually as simple as copying and pasting some text/code.

How do I find the Facebook widget?

To install a widget on your Facebook business page, you'll need to log in to the Branded Web Manager and then: Click Widgets at the top of the page. Find your widget, then click the gear icon and select Deploy. Scroll to the bottom and click Go to Facebook to begin installing your widget.

How do I use Facebook widget?

To embed a widget on your Facebook page:.
Click the App Drawer button ..
In the App Drawer, click View All..
In the list, click Setup. ... .
On the Setup menu, click Website Widgets..
On the Website Widgets menu, click Hidden..
On the Website Widgets menu, click the type of widget that you want to add to your Facebook page..

What is a widget and what is its purpose?

A widget is an element of a graphical user interface (GUI) that displays information or provides a specific way for a user to interact with the operating system or an application.