What is a buck slip used for?

A buck slip is a slip of paper, approximately the size of a dollar bill. A buck slip can be used as a small insert to a mailing package, or as a routing slip for internal business communications.

Create your own personalized buck slips using this "blank canvas" design-online template!

Posted at 09:00h in News by anchorwave

Business owners can use many different types of printed materials to draw attention to their businesses. Flyers, signs, booklets, business cards, and brochures are all excellent ways to build better brand awareness. But one printed material that small business owners often overlook is the buck slip. Buck slips are fairly easy to design and quick to print, yet their impact can be quite significant.

Definition of Buck Slip

A buck slip (sometimes called a buck insert or buck sheet) is a small slip of paper containing a solitary marketing message. Often, it’s used to draw attention to a special offer or sale. It’s thought that buck slips got their name because they are roughly the size of a dollar bill, although some can be a little larger or smaller.

Design of Buck Slips

Since buck slips are small, their design must be spot-on to grab the reader’s attention. Avoid trying to add too much copy to your buck slip. Keep the word count minimal—use only enough words to convey your message. For example, if you’re using a buck slip to draw attention to a special sale, you might write: “50% Off Sale! This week only at XYZ Store!” In addition, note that buck slips often use colorful backgrounds, print, or images to draw attention. Since they are quite small, they need to be as eye-catching as possible.

Delivery of Buck Slips

Printed materials are often mailed to a business’ list of customers. However, since buck slips are so small, it doesn’t make much fiscal sense to waste postage on them. Instead, businesses often
use them as envelope stuffers. For instance, you can add one to each envelope when sending out an invoice or statement to customers. If your business doesn’t require the mailing of invoices or statements, you can give them directly to customers. Place one in each shopping bag or staple it to the customer’s receipt.

When business owners need to print promotional materials that showcase their products and services, they can turn to the talented team at Reproductions, Inc. Our print shop in Tucson offers full color printing for eye-catching buck slips, flyers, and much more! You can reach us at (520) 622-7747 with your questions.

This shows grade level based on the word's complexity.

Informal. a paper attached to and showing the destination and source of an interoffice memorandum, file, or the like.

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buck's fizz, buckshee, buckshot, buckskin, buckskins, buck slip, buck's party, buckstay, bucktail, buckthorn, buckthorn family

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

Less than a minute into her big break, Slate let slip a highly audible F-bomb instead of the scripted “freaking.”
G was a gamester, who had but ill-luck; H was a Hunter, who hunted a buck.
Q was a Queen, who wore a silk slip; R was a Robber, and wanted a whip.
We squatted in the long grass and buck-brush, listening, and a few seconds later heard a horse snort distinctly.
Raw Gold|Bertrand W. Sinclair
So my mother begged me to slip into the Rooms, with what was left, and try to get something back.
Rosemary in Search of a Father|C. N. Williamson
What the economist does is to slip out of the difficulty altogether by begging the whole question.
The Unsolved Riddle of Social Justice|Stephen Leacock

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bazaarnoun | [buh-zahr ]

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THE BUCK STOPS HERE

What the heck is a buck slip? This was my first question when a client asked me to design one. Well, after researching and having a few designs under my belt, I feel like I can give a pretty decent rundown on the benefits of how they work, and how businesses can use them to their marketing advantage.

Buck slips, also commonly referred to as “buck inserts” or “buck sheets” are approximately the size of a dollar bill. Measuring at around 8.5“ x 3.5” or smaller, they are single, unfolded sheets frequently used as inserts. They are usually placed in envelopes or boxes that are mailed out by businesses as a promotion, or just as a fun design that customers might enjoy. The small size makes them an excellent envelope stuffer, and the “go to” for direct mail campaigns. Another use for buck slips would be companies using them for routing slips to communicate, or to keep track of products. So basically, just think of buck slips as miniature flyers.

In the printing world, many different forms of marketing materials can be printed in bulk. Buck slips are common in specific sales offers because they are small in size. Businesses use them as a way to reduce printing costs, and if the marketing message isn’t text-heavy, buck slips get the job done perfectly. The impact is greater with minimal space.

When designing one, it’s important to think about the space, or guidelines that you have. You want your design to be well thought out. A clean, well laid out design goes a long way. Always make sure your message is direct and straightforward to understand.

The ultimate goal of a buck slip is to grab attention. You want the targeted audience to take action. Marketers order buck slips printed in full color and double-sided the majority of the time. Buck slips remain one of the most effective print marketing tools there is because they are on the inexpensive side and they don’t use a ton of ink. They can also boost response rates when they include sales messages or time sensitive offers.

Many companies include buck slips with their regular correspondence to customers. It’s a great idea because the message ultimately is delivered without tacking on any additional postage expenses. Sometimes, they are even given to you by hand. Think of the last time you shopped for clothing – the salesclerk will usually place additional promotional information or coupons in your checkout bag. This is an example of how retailers boost their sales and keep marketing costs down.

All-in-all the buck slip is an excellent way to market your business or product while keeping printing costs down. You save money while you make money. So really, using your out-of-pocket bucks stop when you use buck slips.

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