Methods useful in minimizing intentional respondent error include all of the following EXCEPT

Try the new Google Books

Check out the new look and enjoy easier access to your favorite features

End of preview. Want to read all 2 pages?

Upload your study docs or become a

Course Hero member to access this document

20.Sometimes the opportunity arises to use the ________, in which, instead of directly quizzingthe respondent about a subject that might be embarrassing, the interviewer couches thequestion in terms of another person who is similar to the respondent.a.in-direct techniqueb.anonymous person techniquec.confidentiality techniqued.third-person techniqued.third-person technique

21.The control of unintentional respondent error takes various forms including all of the followingEXCEPT:

Get answer to your question and much more

d.Use of prompters.a. Careful selection of respondents.22.One of the most important ways to control a wide variety of nonsampling errors on the part ofboth interviewers and respondents during the data collection stage of the marketing researchprocess is to:

Get answer to your question and much more

23.A failure on the part of a prospective respondent to take part in the survey, prematuretermination of the interview, or refusals to answer specific questions on the questionnaire is:

Get answer to your question and much more

24.There are different types of potential nonresponse errors in any survey. Which of the followingis NOT one of those potential nonresponse errors?a.Refusal to participate in the surveyb.Break-offs during the interviewc.Item omissiond.Late completiond.Late completion

25.Factors such as people who are busy or have no interest in the survey, who are turned off bythe interviewer's voice or approach, or who feel a topic may be overly sensitive result in:

Get answer to your question and much more

26.Factors such as interviews taking longer than the respondent expected; the topic and specificquestions are distasteful, too personal, or boring; the instructions confusing; the survey may betoo complex; or a sudden interruption result in:

Get answer to your question and much more

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 22 pages?

Upload your study docs or become a

Course Hero member to access this document

Chapter 11

1) All errors in a survey except those attributable to the sample plan and sample size are termed:A) Nonsampling error.B) Sample risk.C) Continuity error.

D) Transcript error.

2) Of the following, which is NOT an example of nonsampling error?A) All types of nonresponse errorB) Size of the sample takenC) Data gathering and handling error

D) Data interpretation error

B) Size of the sample taken

3) Generally, there is great potential for large nonsampling error to occur during the:A) Sampling data stage.B) Planning stage.C) data collection stage.

D) Data analysis stage.

C) data collection stage.

4) Because nonsampling error cannot be measured by a formula as can sampling error, we describe the various controls that can be imposed on the ________ to minimize the effects of nonsampling error.A) survey design processB) survey analysis process

C) d

C) data collection process

5) A wide variety of nonsampling errors can occur during data collection. The first type of general error is:A) Research coordinator error.B) Research planner error.C) Data coordinator error.

D) Fieldworker error.

6) Both fieldworkers and respondents make errors. These fall into two categories:A) Intentional and unintentional errors.B) Conscious and unconscious errors.C) Voluntary and involuntary errors.

D) Purposeful and non-purposeful errors.

A) Intentional and unintentional errors.

7) When trying to meet survey deadlines, Andrew verbally coaches respondents to obtain the desired responses. What type of interviewer error is this?A) Distracting the respondentB) Pressuring the respondentC) Leading the respondent

D) Misleading the re

C) Leading the respondent

8) There are three general sources of unintentional interviewer errors. Which of the following is NOT a source of unintentional interviewer error?A) Interviewer personal characteristicsB) Interviewer misunderstandingsC) Interviewer fatigue

D) Offering

9) There are several types of unintentional fieldworker errors. Which of the following would NOT be considered one of those types of unintentional fieldworker errors?A) Interviewer plagiarismB) Unintentional interviewer errors

C) Interviewer misundersta

A) Interviewer plagiarism

10) When a data collection person willfully violates the data collection requirements set forth by the researcher, it is known as:A) Unintentional fieldworker error.B) Intentional fieldworker error.C) Intentional respondent error.

D) Unintentional resp

B) Intentional fieldworker error.

11) When a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly, it is known as:A) Instinctive interviewer error.B) Intentional respondent error.C) Interviewer misunderstanding.

D) Unintentional respondent err

C) Interviewer misunderstanding.

12) Of the following, which is NOT an unintentional respondent error?A) MisunderstandingB) FatigueC) Distraction

D) Nonresponse

13) Situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions are known as:A) Respondent misunderstanding.B) Respondent cheating.C) Respondent guessing.

D) Fatigue-related mistakes.

A) Respondent misunderstanding.

14) An interviewer asks a respondent for his or her total monthly income. The respondent reports only her own income and not that of her husband. What type of error would this be?A) Respondent distractionB) Respondent misunderstanding

C) Respondent gues

B) Respondent misunderstanding

16) The strategy aimed at the falsification/cheating problem is:A) Double-checking.B) Re-checking.C) Double-blind interviewing.

D) Validation.

17) There are several mechanisms routinely used by professional field data collection companies to reduce unintentional fieldworker errors. Which of the following is NOT one of those mechanisms?A) Psychological screeningB) Selection and training

C) Orie

A) Psychological screening

18) To control ________, it is important to minimize falsehoods and non-response tendencies on the part of respondents.A) unintentional respondent errorB) intentional respondent errorC) interviewer behavior error

D) data analysis error

B) intentional respondent error

19) Methods useful in minimizing intentional respondent error include all of the following EXCEPT:A) Anonymity.B) Confidentiality.C) Use of contract respondents.

D) Validation checks.

C) Use of contract respondents.

20) Sometimes the opportunity arises to use the ________, in which, instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent.
A

D) third-person technique

21) The control of unintentional respondent error takes various forms including all of the following EXCEPT:A) Careful selection of respondents.B) Well-drafted questionnaire instructions and examples.C) Reversals of scale endpoints.

D) Use of prompters

A) Careful selection of respondents.

22) One of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to:
A) Allocate sufficient amounts for survey adminis

B) Stress the importance of good questionnaire design in reducing these errors.

23) A failure on the part of a prospective respondent to take part in the survey, premature termination of the interview, or refusals to answer specific questions on the questionnaire is:A) Respondent cheating.B) Respondent misunderstanding.

C) Responde

C) Respondent nonresponse.

24) There are different types of potential nonresponse errors in any survey. Which of the following is NOT one of those potential nonresponse errors?A) Refusal to participate in the surveyB) Break-offs during the interviewC) Item omission

D) Late compl

25) Factors such as people who are busy or have no interest in the survey, who are turned off by the interviewer's voice or approach, or who feel a topic may be overly sensitive result in:A) Respondent refusals to participate.B) Respondent break-offs.

C

A) Respondent refusals to participate.

26) Factors such as interviews taking longer than the respondent expected; the topic and specific questions are distasteful, too personal, or boring; the instructions confusing; the survey may be too complex; or a sudden interruption result in:
A) Respond

B) Respondent break-offs.

27) It is useful for a researcher to offer the "don't know" option with questions that require mental effort in order to reduce:A) Item breakoffs.B) Item cheating.C) Item omissions.

D) Refusals to participate.

28) Because secondary questions are not the primary focus of the study, ________ may be defined as one in which all the primary questions have been answered.A) an incomplete interviewB) a partially completed interviewC) a non-valid interview

D) a compl

29) According to the CASRO report and the American Association for Public Opinion Research, ________ is defined as the ratio of the number of completed interviews to the number of eligible units in the sample.A) response rateB) survey ratio

C) interview

31) Panel companies claim to provide representative samples of ________, including citizens of foreign countries.A) those with landlinesB) those inclined to complete surveysC) diverse populations

D) those without Internet service

32) Panel companies claim to provide samples of very specific ________ by inviting only those panel members who qualify on specific criteria to participate in any given survey.A) non-consumer typesB) businessesC) interviewers

D) consumer types

33) Many do-it-yourself (DIY) marketing researchers and others are not aware of the shortcomings often found in the quality of data generated via:A) Online panels.B) Focus groups.C) Mall intercepts.

D) Telephone surveys.

34) Practically every research association has some sort of formalized recommendations, best practices, standards, or admonishments to guide researchers in identifying the highest-quality ________ when considering their services.
A) mall intercept compani

B) online panel companies

35) For the vast majority of surveys, respondents' answers are typically contained in an electronic ________, a matrix arrangement of numbers (mainly) in rows and columns similar to a Microsoft Excel spreadsheet.A) data codeB) data analysisC) dataset

D