With an expected increase in ethnic populations, marketers are likely to place a greater emphasis on

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater ________.

Marketing Chapter 3

A) geographic segmentation B) targeted advertising messages C) mass marketing D) mainstream advertising E) cause-related marketing

Answer: B