The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. Advertisement, Promotional activity, Public relation and direct marketing play an essential role in helping companies reaches their marketing goals. Related ArticlesView All Articles
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1 2 Advertising Is a form of paid non-personal promotion 3 Types of Advertising Messages 4 Advertising Media Include the following: print media 5 Advertising Media Include the following: Internet 6 Advertising Advantages 7 Advertising Disadvantages 8 Advertising Decisions 9 Advertising Media Assignment 10 Advertising Media Assignment 11 Advertising Media Assignment 12 Advertising Media Assignment 13 Advertising Media Assignment 14 Advertising Media Assignment 15 Advertising Media Assignment 16 Advertising Media Assignment 17 Advertising Media Assignment 18 Acknowledgements Executive Producer Gordon W. Davis, Ph.D. |