Have you recently switched from Constant Contact to MailChimp? Were you alarmed because new MailChimp campaigns showed a significantly lower click rate than your old Constant Contact campaigns? Keep reading to learn why this happens. Show
Spoiler alert: The two email marketing giants used to calculate "click rate" differently. Note, Constant Contact changed their terminology and reporting as of 2021. Email Marketing Terms DefinedFirst let's cover some basic email marketing terms to make sure we are on the same page!
It is easy to see that CTR will be a lower percentage than CTOR, probably significantly lower. See below for an actual email campaign example. How MailChimp and Constant Contact define Click RateThe confusion between Constant Contact and MailChimp stemmed from what is called "click rate" in email campaign reports — and CC’s previous terminology. The percentage MailChimp displays as click rate is defined as: "a percentage that tells you how many successfully delivered campaigns registered at least one click," otherwise known as CTR. The percentage Constant Contact used to display as click rate was defined as: "the percentage of click-throughs for a particular email based on the number of contacts who actually opened the email," otherwise known as CTOR (remember CTOR will always be a higher number than CTR). And to confuse things even further, Constant Contact actually referred to their "click rate" as "click-through rate" in their support literature. Note, in 2021 CC made changes to their reporting and terminology. They now define CTOR and CTR the same as Mailchimp and report both numbers. An Email Campaign Example: MailChimp vs. Constant ContactAnother email marketing agency reached out to us about the click rate discrepancy between MailChimp and Constant Contact campaigns. They were alarmed because their client's "click rates" had fallen dramatically after switching to MailChimp, but it was actually just a case of different reporting methods and terminology. As you can see below, two similar email campaigns did report vastly different "click rates,” but the actual CTR and CTOR were comparable. If you were to compare a "click rate" of .6% to 5% without understanding what the numbers mean, then it would seem that the CC campaign outperformed the MC campaign. But in reality, the two campaigns performed similarly, with the MailChimp stats being a tad better. Which email metric is better? CTOR or CTR?Which email metric is better? Well, that's like trying to compare apples to oranges because they represent two totally different things. The CTR demonstrates an email’s overall performance (which is a culmination of many different factors), while the CTOR more closely examines the success of the content within the email. Both metrics along with delivery and open rates are useful tools for evaluating your email marketing campaigns. Which email marketing service is better? MailChimp or Constant Contact?With more robust and straightforward reporting features, MailChimp is the clear winner in our book. MailChimp offers pre-built marketing automations, integrations with e-commerce platforms, and built-in advertising with Facebook, Instagram, and Google. If you want to use MailChimp for your business, we can help you get started. Unique clicks mean the number of times that a link in your email was clicked by individual users. Repeated clicks on links are not considered unique. Check out the click map report in your SendPulse account to evaluate the performance of your content and offers.  What You Should Know About Unique Clicks
We offer a wide range of marketing tools for you to send relevant campaigns. Divide your subscribers into segments according to different criteria, personalize the subject line and email body, A/B test any email element, choose a template or create your own. Track campaign statistics to discover the most effective techniques for your business. Enjoy these features with our free plan. If you have fewer than 500 subscribers, send 15,000 emails for free every month. Create valuable content and we'll do our best to make your campaigns deliver! Create an email campaign Last Updated: 01.12.2020 What is the difference between total clicks and unique clicks in Mailchimp?Within Email on Acid Analytics, total opens and total clicks represent the all-encompassing number of times an email was opened or that a link was clicked. Unique opens and unique clicks represent the number of times an email was opened, or a link was clicked by an individual subscriber using specific identifiers.
What is unique clicks vs total clicks?Unique Links Clicked shows you the number of recipients that have clicked on any links in your campaign, not counting how many times each recipient has clicked on a link. Total Links Clicked on the other hand indicates the total times all your recipients clicked on your newsletter.
What's the difference between link clicks and unique link clicks?Link Clicks measure all clicks, even if the same person clicked multiple times. Unique Link Clicks shows you the number of people who clicked, which might be different to the number of clicks you received.
What is the difference between total opens and opened on Mailchimp?The “total opens” reflects each time your email was opened. So if you opened my email 13 times, those 13 opens make up part of the “total opens” tally; in contrast, if you opened my email 13 times, you'd only be counted once in the “opened” number. This is also true for “clicked” vs “total clicks.”
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Unique clicks vs total clicks Mailchimp
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