Entrepreneurship Quarter 1 -- Module 3 recognize and understand the market Answer Key

You are done in recognizing potential markets in the second module in Entrepreneurship. You already understand the best product or service that will meet the market needs. In this module we’re going to focus on what’s at the heart of every new venture opportunity, the value proposition. A good value proposition is one that directly links the most important features of theproduct or service to the customer’s plan. A good value proposition is one that directly links the most important features of the product or service to the

customer’s plan.