Cambridge analytica dengan facebook pdf

If there is one singular take away from analysing the Facebook-Cambridge Analytica data scandal is that these sorts of technologies can make a huge difference and will continue to do so for many years to come. It’s incorrect to call Cambridge Analytica a pure data science-oriented algorithm company rather than a full-blown propaganda machine that benefits in winning polls and influencing people. Every time we click a certain advertisement or a pop-up on Facebook whether it’s a game or a quiz, we unknowingly give away a major chunk of our data through the means of cookies which has complete access to various segments of our proprietary data. To the genesis of democracy, it is perhaps really challenging that the idea of a company conducting large scale analysis of a population triggers that people have in terms of what’s going to move them from one state to another state, that in itself feels a violation of an individual’s sense of democracy and autonomy. In recent times the value of data has transcended that of oil. The primary cause of concern over here is the fact that internet companies’ control of data gives them enormous power. The idea of a data centre where all of the information is stored in general seems to 1 stretch to infinity. With the rise of cognitive services, commonly known as artificial intelligence however in recent years assessing someone’s personality by sifting through their writings—all of which can be sold to other firms to use in their own products seems to be a real possibility. 2 The objective of this paper is to understand the importance of the lack of transparency by big data firms, and primarily explore Facebook’s relationship with Cambridge Analytica. And how there were sweeping changes that were brought forth by this particular partnership in the democratic world of elections. The two case studies that this paper will outline belongs to those of the United States of America and the United Kingdom respectively. To be more specific the 2016 US Presidential Elections and the Brexit referendum

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International Scientific Conference of Business Economics Management and Marketing 2018

The Use of an Apology

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The current study seeks to explore the link between different forms of brand meanings that characterize consumer brand relationships, and the role played by these meanings and their relative importance in situations where brands violate the expected norm of the said relationship. We undertake a study of the recent Facebook data breach and evaluate the impact it had on the various consumer-accepted brand meanings basis which we propose that the impact of a brand transgression will depend upon the originally held brand meaning and the extent to which this meaning has been altered by the brand transgression.

This chapter aims to direct attention to the political dimension of the social media age. Although current events like the Cambridge Analytica data breach managed to raise awareness for the issue, the systematically organized and orchestrated mechanisms at play still remain oblivious to most. Next to dangerous monopoly-tendencies among the powerful players on the market, reliance on automated algorithms in dealing with content seems to enable large-scale manipulation that is applied for economical and political purposes alike. The successful replacement of traditional parties by movements based on personality cults around marketable young faces like Emmanuel Macron or Austria’s Sebastian Kurz is strongly linked to products and services offered by an industry that simply provides likes and followers for cash. Inspired by Trump’s monopolization of the Twitter-channel, these new political acteurs use the potential of social media for effective message control, allowing them to avoid confrontations with professional journalists. In addition, an extremely active minority of organized agitators relies on the viral potential of the web to strongly influence and dictate public discourse – suggesting a shift from the Spiral of Silence to the dangerous illusion of a Nexus of Noise.

This article situates the 2015 rebranding of Zuckerberg San Francisco General within San Francisco’s technopolitical landscape. After Facebook’s CEO Mark Zuckerberg donated to the hospital, thereby acquiring naming rights, local toponymical tension percolated. This was in part due to Facebook’s gentrifying role in the city and the racial violence such processes constitute, as well as ongoing practices data colonialism. The latter includes Facebook’s attempt at pairing hospital data with user data in order to augment its scope into intimate and bodily geographies. In exploring the intertwining of gentrification and data colonialism, here I forge the concept of techno-imperialism as an analytic and as a point of departure in understanding Facebook’s multi-scalar impacts. As I suggest, the transformation of “The General” to “The Zuckerberg” indexes the company's techno-imperiality, as well as its efforts to mask its dispossessive impacts.

In 2018, the Cambridge Analytica political scandal revealed that over 87 million Facebook users had their personal data misused. The information was accessed by political parties without the users’ consent, with a significant impact on the result of the United States’ elections in 2016, as well as the Brexit Referendum in the United Kingdom. The phenomenon re-opened the discussion about the social media’s function in creating the ‘necessary illusion of freedom’ (Chomsky, 1988). Moreover, Cambridge Analytica mediatic crisis prompted the unprecedented #DeleteFacebook campaign. This paper reviews the impact of #DeleteFacebook on internet users’ access to services and websites (Griffin, 2018). Furthermore, the discussion reveals the emergence of a ‘hyper-connectivity paradox’, leading to ‘status anxiety’ (de Botton, 2005) generated by a diluted sense of self and fear of rejection.

Although online behavioural advertising is already quite popular among marketers, users’ privacy concerns increase due to limited control over personal information and when they targeted by irrelevant ads. While social media platforms are the most prevalent concerning this type of advertising, due to the rising popularity of music streaming services, marketers have started to extend their advertising on those services, e.g., Spotify. This is a user-centric, qualitative study that examines the effects of online behavioural advertising contextual patterns on users’ privacy concerns, with a single case study on Spotify including in-depth interviews on users’ behaviour and privacy concerns. The findings from study show that Spotify’s users have context-related privacy concerns, especially when it comes to unclear information flow, irrelevant personal information requests, and little or no benefit from sharing personal information.

The newspapers Observer and The New York Times have revealed an alleged massive-scale scandal of data corruption involving Facebook and Cambridge Analytica that could have benefited the electoral victory of Donald Trump. This paper explains that the Cambridge Analytica case is the probable consequence of a given scientific-technological structure, a business model and a legal framework that make it possible and necessary. Cite this text: Suárez-Gonzalo, S. (2018). 'Your likes, your vote? Big personal data exploitation and media manipulation in the US presidential election campaign of Donald Trump in 2016', Quaderns del CAC, XXI(44): 25-33. Available from: https://www.cac.cat/sites/default/files/2019-01/Q44_Suarez_EN_1.pdf.