If you’re looking for a digital marketing role where you’ll develop a diverse skill set, manage complex marketing campaigns across multiple channels, and prepare yourself for a marketing leadership role, you should consider becoming a digital marketing specialist. Show
When organizations hire for this role, they are looking for digital marketing professionals that can design, execute, and manage online marketing campaigns across multiple marketing channels: organic search, paid search, and display advertising, email, and social media. Content marketing, digital public relations, and influencer marketing are also among the most important skills for digital marketing specialists in 2020. While marketing agencies tend to hire channel specialists with complementary skill sets, most digital marketing specialist jobs are in-house positions where new hires are expected to demonstrate a breadth of online marketing skills and knowledge. This makes digital marketing specialist jobs especially demanding, but there’s also huge potential for growth and knowledge acquisition that can lead to job advancement in the future. If you’re excited by the challenge of becoming a digital marketing specialist, we’ve put together this resource to help you get started. You’ll learn what digital marketing specialists do each day, the most important skills they need to succeed, and the fastest way to become a digital marketing specialist in 2020. What Does a Digital Marketing Specialist Do?Create and Execute Digital Marketing CampaignsAs a digital marketing specialist, you will develop and execute digital strategy for your organization. You’ll be responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. You will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about your company, brand, products, and services. Ad Copywriting & Content CreationSome digital marketing specialists may work with writers or have access to a budget for hiring freelance writers, but for the most part, digital marketing specialists are expected to perform ad copywriting and content creation to support their online marketing campaigns. That includes writing guest posts for Digital PR campaigns, creating articles and other resources for organic search, and even writing eBooks for gated content plays, Digital marketing specialists must have excellent persuasive writing skills and an efficient content creation process to be successful. Develop Visual Assets for Digital CampaignsSome digital marketing specialists work alongside graphic designers who support their marketing campaigns by creating visual assets, but most are expected to perform this work themselves. The best digital marketing specialists have advanced knowledge of graphical tools like Adobe Illustrator and can use them to develop assets for display advertising, email marketing campaigns, or infographic marketing. Administer Websites & Publish ContentDigital marketing specialists administer their organization’s websites and publish content to support their marketing campaigns. Image Source As a digital marketing specialist, you’ll need to understand your company’s content management system and be able to perform technical website optimizations by modifying HTML or CSS code. Monitor & Optimize Marketing CampaignsAs a digital marketing specialist, you will be expected to monitor the performance of your marketing campaigns and optimize them over time. You will use data analytics software tools like Google Analytics to understand how your web traffic is being generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions. You will use visual design skills in combination with conversion rate optimization (CRO) software to improve the performance of landing pages and drive conversions. Communicate Results to LeadershipAs a digital marketing specialist in an in-house role, you will likely be reporting to a Marketing Manager or Director of Marketing within your organization. You will need to prepare reports, dashboards, or presentations to demonstrate the results of your work. You will need to analyze campaign outcomes and show a positive return-on-investment from digital channels. You may be responsible for meeting specific KPI targets, such as total conversions, total leads generated, or number of engagements. 10 Must-Have Skills for Digital Marketing Specialists in 2020Digital marketing specialists plan digital marketing campaigns across multiple channels, create and publish written and visual content to support marketing initiatives, optimize their marketing funnels to improve performance, and communicate their results to company leaders. The ten skills listed below cover the most important technical competencies for a successful digital marketing specialist in 2020.
How to Become a Digital Marketing SpecialistBecoming a digital marketing specialist will require you to develop a broad skill set, but you’ll learn a huge amount about digital marketing in the process and prepare yourself for a Digital Marketing Manager or Marketing Director role in the future. Image Source Here’s how to get started on the pathway to becoming a digital marketing specialist: Expand Your Digital Marketing Skill SetAs a digital marketing specialist, you’ll need to develop a very wide technical skillset to be successful. You can start to expand your skillset by searching for free resources online, such as podcasts, webinars, videos, and even blog posts and articles. You can also expand your technical knowledge by taking our digital marketing course at Directive Institute. Develop a Process for SuccessHere’s what sets Directive Institute apart from other marketing courses online: Instead of focusing on theoretical knowledge, we’ve designed our courses to deliver a proven process for generating real results and to help you gain practical experience by putting that process into action. When you search for digital marketing specialist jobs, you’ll find all kinds of requirements for education, experience, qualifications, and the rest of it – but what trumps all of that is being able to deliver results, and that’s exactly what our SEO, PPC, CRO, and Data Analytics course modules help with. Start Creating Digital Marketing CampaignsTo gain the necessary experience before starting your first digital marketing specialist role, you’ll need to start creating and managing your own online marketing campaigns. Develop a marketing strategy that includes multiple channels (all digital – no traditional marketing channels) and use your skills to optimize it and make it profitable. You could promote yourself, a product or service that you can offer, a friend or family member’s business, or even a non-profit. Network and Build a ResumeOnce you’ve gained some experience and build your confidence, it’s time to start making connections in the industry. Networking is all about having something to offer, so don’t be afraid to lend your newfound expertise where it’s needed. Image Source Build your resume by creating marketing campaigns on your own or partnering with other marketers to make connections and gain experience on bigger projects. Apply for Digital Marketing Specialist RolesWhen you feel confident in applying your skills, you’re ready to start applying for digital marketing specialist roles. Congratulations! Be prepared to show evidence of your past marketing successes as part of the interview process and convince your prospective employer that you have what it takes to succeed. Once you get started, always keep up with the latest trends and try to learn something new each day – that’s how you’ll keep advancing in your digital marketing career. SummaryThanks for reading about what a digital marketing specialist does in 2020! Becoming a digital marketing specialist can be a highly rewarding job role, as you’ll typically have a lot of flexibility to design marketing campaigns that reflect your own skills and creativity. You’ll also earn great compensation and you may even be able to work remotely – wouldn’t that be awesome? We hope this article pushes you to level-up your digital marketing skills and pursue a digital marketing specialist role in 2020.
Brian BuiDirector of Marketing Brian Bui is the Director of Marketing at Directive - the next-gen performance marketing agency for software companies. He has extensive experience in demand generation & developing ROI-driven search marketing campaigns for SaaS products. Apa yang dimaksud Specialist digital marketing?Staf digital marketing atau bisa juga disebut dengan digital marketer merupakan profesi di bidang pemasaran dengan menggunakan platform digital. Digital marketer bertanggung jawab atas branding produk yang dihasilkan perusahaan.
Berapa gaji digital marketing Specialist?Rata-rata gaji yang didapatkan antara Rp 12.000.000 hingga Rp 18.000.000 per bulan.
Digital marketing biasanya lulusan apa?Prodi Ilmu Komputer dan teknologi
Sesuai dengan namanya yaitu 'digital', digital marketing membutuhkan kandidat yang tentu saja menguasai teknologi dan perkembangannya.
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