What is dog food slang for

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1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to dogfood their new operating system to demonstrate its speed and ease of use to the public. The company has a strict policy of dogfooding their website's own messenger system rather than traditional email, much to the consternation of some employees.

2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to dogfood the new operating system before its release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to eat their own dog food to demonstrate their new operating system's speed and ease of use.

2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to eat our own dog food before the new operating system's release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.

See also: dog, eat, food, own

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Dylan will eat anything from beef curries to ice cream but we try to keep him on a staple dogfood diet.

``Well, I've had my moments and it was always a lark appearing on the small screen in The Knock,Pie in the Sky and the Professionals, the usual run of things actors do,'' he comments, although he might also have mentioned more serious theatre stuff such as King Lear, Moliere, Coriolanus, Richard III and Tamburlaine among a long list of credits.He's also chalked up a respectable tally of telly roles -Food For Ravens,Midsomer Murders, Sword of Honour, Pride and Prejudice and Dogfood Dan and the Camarthen Cowboy.

Check websites such as www.moneymagpie.com for the latest free offers - right now you can sign up for anything from free dogfood to a free day at the gym.

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It is fine to feed a dog fruit, as long as its main meal is a well- balanced dogfood.

Oddly enough, he is not particularly fond of dogfood.

The report by dogfood firm Iams found many unhappy and badly fed pets.

She doesn't like dogfood, but she loves human food.

Dogfood is an expression that means to use the product or service that you are trying to sell.

Dogfood can be used as a noun, as in the sentence, "A company that eats its own dog food sends the message that it considers its own products to be the best on the market."  Or it can be used as a verb, as in the sentence, "We need to dogfood this product before we roll it out to the public."

The expression was inspired by an advertising campaign for commercial dog food from the 1970s where actor Lorne Greene told consumers "And when it comes to feeding my own dog, I know there isn't a better dog food than Alpo." The message to the consumer was that the product spokesman thought Alpo was so good that he used it himself.

According to Paul Vick, Microsoft's tech lead for Visual Basic Development, dogfood is part of the company culture at Microsoft because:1) It proves to customers that Microsoft believes in their products.2) It helps flush out bugs, because dogfooding involves beta (or pre-beta) software.3) It makes Microsoft employees suffer the same bugs and design flaws that they inflict on users, thereby providing incentive to fix them.4) It's a valuable reality check that the product is actually as good as Microsoft says it is.5) Because Microsoft is such a large company, dogfooding an enterprise-level product can flush out problems that could not otherwise be found prior to full-scale rollout at launch.

6) It allows Microsoft developers to learn how their products actually work, which may not be exactly how developers think they work.