Videos found on the YouTube channel, Arcade Craniacs.
Arcade Craniacs on YouTubeEdward Centeno was beaten in the face by a stranger with a metal baton in January 2017. His maxilla (the bone that holds your teeth) was fractured. He lost one tooth and another is now left crooked. Centeno didn’t know it yet, but it was the best worst thing to happen to him. The months following saw Centeno nursing a split lip that would eventually require plastic surgery. “I was just so depressed, I couldn’t do nothing.”
Left: Centeno weeks after being struck with a metal baton in 2017. Right: Current day
Edward CentenoCenteno filled up his free time with screen time, falling down a rabbit hole of YouTube videos about arcades and carnivals. From secrets of how certain games work to tips on how to win lots of tickets, “I was also just watching lots of claw machine videos. Then I was like, why am I always watching claw machine videos?” While his lip was healing, he mentioned to his girlfriend, Nicole, that not a lot of YouTubers made videos in the arcade niche. “Only like PG-13 type people were making these videos, no punk rockers. Nobody like us. We should make these types of videos and if we cater to more adults, people will follow us.”
Centeno and Nicole started a joint YouTube channel of their own called Arcade Craniacs, for their videos consisting of mainly claw machine gameplay. “You don’t have to be a kid to play arcade games. When the carnival came to town, since there’s only really five to six different channels in the arcade community, we decided to try filming carnival game videos as well.”
Their carnival video was the first to really pull in new viewers to the channel. They added carnival videos to their niche and YouTube subscribers continued to trickle in. “It was a simple title, no one had really done it yet. Since the arcade community is quite small, we quickly began to stick out as different by catering our video toward adults who enjoyed claw machine and arcade videos.”
The couple continued to make these types of videos without much thought or schedule, posting once every three weeks or so. “I didn’t try at all in the beginning and that’s one of my biggest regrets. I wasn’t looking at numbers either. Both of us didn’t really care about analytics back then.”
Centeno didn’t have a camera, he shot and edited all of his videos on an iPhone. “I did that all the way to our first 100,000 subscribers. I always tell people, you don’t need an expensive camera. Have really good content and you’re solid.” It would take him less than 30 minutes to edit his videos, just throwing and cutting the clips up in iMovie.
Around August of 2017, Arcade Craniacs got monetized on YouTube, allowing them to start making money directly from their videos. “That’s when I kind of took it more seriously.” Two years of moderate YouTube success followed featuring lots of arcade videos that boosted Centeno and Nicole to over 200,000 subscribers in 2020.
Corona Challenges
In April 2020, with Covid-19 shutting down arcades and carnivals worldwide, the channel began to look bleak and Centeno worried for their channel’s future. “Before the pandemic, we were pulling like 40,000-50,000 views and that was really good for us. But when we ran out of finished videos to publish, we were devastated and our channel started dying.” Months prior, Arcade Craniacs was pulling in well over 30,000 subscribers a month, but by June 2020 they saw their channel fail to pull in more than 2,000 subscribers that month.
Arcade Craniac's YouTube subscribers from 2018-Present.
YouTube livestreams with dedicated fans began to stir up some support and gave the couple some new content ideas. Centeno had been building a following on his TikTok and began to use it to promote people back to their YouTube. They tried mystery boxes and couple challenges and had some success averaging 60,000-70,000 views on YouTube that mainly came from Centeno’s TikTok. “It was alright but I felt like it was kind of cheating, and the channel still felt really dead.”
Charles E. Cheese Is Going Broke?
One day in July of 2020, there was rumors on Twitter about Chuck. E. Cheese going bankrupt because of the pandemic. Centeno has always been a huge fan of the rodent-animatronic run pizza arcade. So much so that his family nicknamed him “Chucky”!
Centeno mentioned the rumors to Nicole who also managed a second YouTube channel featured around her. They filmed a few videos about Chuck E. Cheese and noticed a huge spike in views on her channel. It was decided that they should try and make a Chuck E. Cheese video for the main channel, and as it turned out that video started the transition to their current content.
A screenshot of Arcade Craniac's 5 kids missing at Chuck E Cheese video.
Arcade Craniacs on YouTubeThe Ironic License
A “3 a.m.” YouTube video is known as a clickbait tactic that was popularized by infamous prank YouTubers. Lying to the viewer about the video’s true contents with a title like, “OH MY GOD - OBAMA CALLED ME AT 3 A.M.???” was a consistent enough success quality that it created a small community of 3 a.m. YouTubers who solely made content with “3 a.m.” in the YouTube video’s title.
Arcade Craniac's thumbnail and title brand.
Arcade Craniacs on YouTubeTo an outsider, it’s easy to mistake an Arcade Craniacs video as one of these serious 3 a.m. videos that is trying to convince viewers to click on the video by lying to them. But what makes their channel different is that none of their videos are technically lies. Arcade Craniacs have perfected a unique flavor of humor that can only be described as ‘ironic clickbait movies’.
Tony Zaret has a similar approach to his comedy, creating skits and sketches where the point is to make the viewer question if the video is ironic or not. Riding that fine line of ironic humor on the internet is a difficult to balance on, but Arcade Craniacs is one of the rare creators to have definitely figured it out.
The first clip from the video above where a drone camera shot catches a red imposter from Among Us skateboarding recently blew up on Instagram as popular video on repost meme accounts. The more eye-catching and unbelievable the title and thumbnail, the more this challenges the couple to be more creative and ultimately produce higher quality films.
Other platforms and viewers unaware of the psyche of these two creators often make fun of the couple, unaware of their true creative intentions. Whereas their YouTube audience is in on the joke that the title and thumbnails are as clickbait heavy as possible. The quality of acting, detailed costumes, and semi-realistic props helps create a cinematic universe that fans unironically enjoy around the publicly disliked 3 a.m. YouTube niche. It’s a refreshing change over of the 3 a.m. niche that’s targeted at kids.
YouTube comment section on one of Arcade Craniacs 3 a.m. videos
This new style of content has most importantly tremendously increased their channel’s growth, pushing the channel to over 1.3 million subscribers. Centeno says that finding a niche was the key to amassing his following. “Let’s talk about 3 a.m. videos. Is there competition? No. Can you get views? Yes. You wanna stay in something where you know there’s not much competition. Video games and makeup? Forget about it. “
The conversation has been edited and condensed for clarity.
Did Nicole and Edward break up? from ArcadeCraniacs
Not all love stories have happy endings. Sometimes romances that felt promising in the beginning, end up as dumpsters in the end. Nicole and Edward, famously known as The Arcade Craniacs, are a case in point. The news of their break up has been buzzing all over the internet, and fans are curious to know more about the split. So, why did the Arcade Craniacs break up?
Source: Facebook
Arcade Craniacs came to the spotlight in 2017 when they posted the first video on their YouTube channel. The group comprises two members, Nikki Land, and Edward Centeno. The content posted on the channel revolves around the arcade, carnival games, and claw machines. There are more than 3 million subscribers on the channel. The videos have garnered more than 490 million views.
Arcade Craniacs break up drama explained
Edward and Nicole's relationship has been making rounds in the media since they parted ways. Naturally, fans are curious to know every juicy detail about the split. Here is a timeline of their love story from the first meeting to the breakup.
2016: Edward and Nicole start dating
When did Edward and Nicole start dating? Nicole and Edward started dating in 2016. At that time, Nicole was 17, while Edward was almost 24.
2017: They create the Arcade Craniacs YouTube Channel
Nicole and Edward established The Arcade Craniacs YouTube channel in 2017. They published their first video on the channel titled Did she win a coach wallet with $10! The pair actively produced arcade videos together and uploaded them on the channel.
Source: Twitter
The most watched video on the channel is "Attacked by Chuck E Cheese!! 5 Kids Missing at Chuck E Cheese Arcade". The video has garnered more than 11 million views. Edward and Nicole also produced videos about carnival games and claw machines. The channel boasts more than 3 million subscribers. Its videos have garnered more than 490 million views.
October 2021: Arcade Craniacs Edward and Nicole break up
The famous YouTubers are no longer producing videos together because they broke up on October 12, 2021. After dating each other for several years, they decided to head their separate ways. Edward Centeno's girlfriend, Nikki, was the one who decided to end the long-term relationship.
The split came to the spotlight when the Arcade Craniacs' break-up video made rounds on social media. Edward was literally crying in the video and blamed himself for the breakup. But why did Edward and Nicole break up? Unfortunately, there is nothing much to report home about the reason for the split.
November 2021: Nicole makes allegations against Edward
On November 22, 2021, Nicole took to Instagram to accuse Edward of grooming her since she was 17 years old. Nicole even shared photos they took in 2016 when they started dating to prove her point. Nicole further alleged that Edward had attempted to reach out to her so that they could remain friends, but she had cut all contact with him.
December 2021: Edward responds to Nikki's allegations
Source: Twitter
Edward came forward, denied the allegations against him, and accused Nicole of being a liar. He claimed that the allegations brought forward by Nicole were fake. Edward asked his fans not to believe everything they saw on the internet.
You now know everything you need to know about the Arcade Craniacs break up. The pair went their separate ways after being together for several years. Unfortunately, the reason for their split remains a mystery. None of them has come out publicly to explain why they parted ways.
Tuko.co.ke published an article about what happened between De'arra and Ken. De'arra Vashae Taylor and Ken are a famous YouTube duo. They are famous for their pranks, challenges, stories, and vlogs about their lives. The pair met at a food joint known as Chipotle. De’arra was only 18 years old, and Ken had just completed his high school education.
Their love grew more robust, and they got engaged on August 19, 2019. Ken pulled the surprise on De’arra while they were on vacation in Santorini, Greece, and popped the big question. Unfortunately, their romance was short-lived. In a YouTube video, Ken and De’ara announced their separation on August 20, 2021. Read the post to learn more about their break up.
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