How long does Facebook unpublish a page

About a month ago I logged into Facebook to find that my Facebook business page was unpublished.

How long does Facebook unpublish a page

As you can see above, here was one button where I could “Disagree With Decision”. I clicked it but that went to an orphan page saying only: “we’re reviewing this decision although we are short staffed at the moment due to COVID-19.”

I also sent live chat messages to Facebook support asking to review the decision. I got no replies.

It’s been a month and I’ve heard nothing back from Facebook …

In the above video you can listen to my thoughts about what to do when your Facebook page is unpublished by Facebook.

So, I think I’ve done everything to get Facebook to review the decision. However, if anyone knows anything else I can do to get it back then please reach out to me!

What did I do wrong?

The page is about 10 years old. I called it Facebook.com/RobCubbonDotCom. Basically, most businesses have to have a Facebook page – especially online businesses. You can’t run Facebook ads without a Facebook page, for example. (Although I never ran Facebook ads).

So for 10 years, I posted updates of my blog posts and my YouTube videos, etc. A few years ago, I started posting image quotes of an uplifting, spiritual or self-improvement quotes with the pretty picture. That gave me about 35,000 Likes on that page. So the only thing that page was any good for was a little bit of social proof.

I did nothing wrong. As far as I can see, I did nothing that is against Facebook’s Community Standards.

This is NOT investment advice …

(Slight change of subject, but bear with me.) I’m going to tell you a really important point about online business. But first, here is an important point about money in general…

Read anything about financial investment and you will hear about the importance of diversification. If you can, you invest in diverse stocks across different industries, across different regions. And you don’t just invest in stocks, you diversify your investments (if you can) in stocks, commodities, bonds, property, etc.

But THIS is great business advice …

Why am I telling you this? Because it’s great advice for online business and great advice for all businesses:

Vary and diversify your income streams!

And not only that, in online business:

Don’t ever build your business on one platform!

And, a great way to protect yourself against something like this happening is to:

Build an email list!

How long does Facebook unpublish a page

So what am I gonna do about this?

Assuming that I’m right and there’s nothing I can do to get my Facebook page published again, then I’m not going to do anything.

I’m actually not that pissed that Facebook unpublished my business page. It’s a bit of a hassle as I’ll maybe have to make a new one.

But, I don’t like Facebook. I don’t enjoy using Facebook. I only use it because everyone else does and I need to communicate with my friends and business associates there.

My niche is for the independent online entrepreneur. And online business is, in my opinion, not for Facebook. YouTube and Google searches do much better.

Am I invulnerable? No, of course not. There could be changes to the Google algorithm that will stop me getting traffic or I could get my YouTube account banned. However, I do have an email list.

Big Tech Bad?

Never build a business that relies on one big tech platform. They can not be trusted.

Read this: 8 Reasons To NOT Become An Entrepreneur (And 9 Reasons Why You Should). This is an article I wrote a couple of years ago about the possible pitfalls of nascent online businesses. Pitfalls like:

  • Google algorithm changes
  • Google banning your Adsense account
  • Decrease in organic reach in Facebook’s News Feed
  • Amazon account suspensions
  • Copyright trolls (eg. Getty)
  • Email app (eg. Mailchimp) kicks you off for supposed spam

The above are 6 examples of how billion (or trillion) dollar monopolies can kill smaller companies by algorithm.

Amazon are notorious for pulling products and sellers off their platform. There’s no reason given, there’s no recourse, you can’t take them to court, you can’t do anything.

There are probably millions of businesses around the world that, if they lost their Facebook page tomorrow, it would crash them completely.

I remember vividly in 2012, when Google introduced some important algorithm updates. People woke up one morning to find their income reduced to zero overnight.

How long does Facebook unpublish a page

Some people will say “you must have done something wrong, it’s your own fault. The tech giants don’t make mistakes.”

Although it’s not a human being that unpublished the Facebook page, it’s an algorithm. Algorithms are programmed by human beings and human beings make mistakes.

It’s always been like that but it will get worse in the future. You only have to look at the share price of the big tech companies, as well as every other metric. Facebook’s user base is growing despite advertising boycotts. The tech giants’ power is unassailable and getting bigger.

It’s their playground and you play by their rules. We’ve always known this. However, everyday Facebook, Google, Amazon, etc., get a bigger market share, more of a monopoly, get more powerful, etc. So you’re going to hear more stories like this one in the future. 

So what should we do?

So the morals of this story are:

  • don’t build your business on just one platform,
  • diversify the platforms
  • have multiple income streams
  • collect email addresses of your audience/customers

This isn’t possible if you’re just starting out, and it wasn’t possible for me when I was starting out. But, 15 years later, I can weather the storm. It took me years to diversify properly.

But, if you’re just starting out, you’ll start to have success on one platform at first and that’s understandable. But, sooner rather than later, you have to start thinking about diversification.

Let’s finish with those four “lessons learned” from this particular story:

  • don’t build your business on just one platform,
  • diversify the platforms
  • have multiple income streams
  • collect email addresses of your audience/customers

What about you?

As always I would love to hear your thoughts in the comments.

What happens when Facebook unpublish your page?

Unpublishing or deactivating your Page will hide it from the public, including the people who like or follow your Page. Your Page won't be visible to the public until it's published or reactivated again.

Why did Facebook unpublish my business page?

Sometimes, we take down or place limits on Pages if they don't follow our Community Standards. For example, Pages that publish spam may be unpublished or deactivated, or the Like button may be disabled on Pages that we determine deceptively get likes.

How do I reactivate an unpublished Facebook page?

Select Settings & privacy, then click Settings. Click Your Facebook Information. If you have Facebook access to a page in the new Pages experience: Click Privacy, then click Your Facebook Information. Click Reactivation, then next to the Page you want to reactivate, click Reactivate.

How long until my Facebook page is published?

While it is true that publishing your Facebook page is instantaneous, it won't appear in the search results immediately. Yes, it can be infuriating when you want to get yourself out in front of your audience. But it can take up to 48 hours for a public page to start appearing in the search results.