Windows 10 can only be activated by connecting to the internet (except for volume-license versions of Windows 10). Windows 10 cannot be activated over the phone.
If a system has a Digital Product Key that was injected into the system BIOS during the manufacturing process, Windows 10 will use that key to activate Windows 10 on that specific system. Activation is automatic when connected to the internet. All HP systems sold with Windows 10 will include a Digital Product Key in the BIOS.
If the system does not have a DPK in the BIOS, a Product Key can be manually entered and Windows 10 will use that Product Key to activate. Activation is automatic when connected to the internet if the user has already typed in the Product Key.
Digital Product Keys and retail Product Keys are unique and can only be used to activate one system.
If the system cannot be connected to the internet and activated, the system is in the 'Deferred Activation' state. Windows 10 can be used normally while in 'Deferred Activation'. No message is displayed on the desktop indicating that Windows is not activated. A system with a valid DPK or Product Key will activate automatically when connected to the internet.
On rare occasions, it is possible to connect a system with a valid DPK to the internet, but not activate Windows. By connecting to the internet, Windows will be taken out of 'Deferred Activation' and will expect to be activated. The system will display a light grey message in the lower right corner of the desktop stating that Windows is not activated. Also, various personalization features are turned off, for example, the user cannot change the desktop background. The easiest fix is connecting the system to the internet, ensuring it has access to Microsoft, and allowing the system time to activate.
If the system does not have a valid DPK or Product Key, Windows 10 cannot be activated on the system.
Valid Product Key | Connected to internet | Activation |
Yes | Yes | Automatic |
Yes | No | Deferred Activation Not activated, but fully functional |
Yes | Yes, but not activated | Not activated Not activated and message on desktop Personalization features are blocked. |
No | Yes | Not activated Not activated and message on desktop Personalization features are blocked. |
No | No | Deferred Activation Not activated, but fully functional |
- Your Windows 10 product key serves as proof that you actually own Windows 10.
- You can find your Windows 10 product key through the Command Prompt, or by checking the packaging.
- You might need to provide your product key when upgrading Windows or troubleshooting.
Windows 10 is installed thousands of times a day on computers both new and old. But without a receipt, how do you prove that you actually own Windows?
That's where your product key comes in. Your Windows 10 product key is a special receipt that shows you have an "activated" copy of Windows. Every Windows computer has its own unique 25-character product key, and it's formatted like this: XXXXX-XXXXX-XXXXX-XXXXX-XXXXX.
Your product key is important for a few reasons. If you ever need to reinstall Windows, you might need to enter it. Same goes for major updates, like upgrading from Windows 10 to Windows 11.
Here's how to find your product key — as well as see if you have a digital license.
How to find your Windows 10 product key using the Command Prompt or PowerShell
The easiest way to find your product key is using the Command Prompt or the PowerShell app.
1. Right-click the Windows icon in the bottom-left corner of your screen, and in the menu that appears, click Command Prompt (Admin) or Windows PowerShell (Admin).
2. In the pop-up that appears asking if the app is allowed to make changes to your device, click Yes.
3. Now you'll need to enter a code. Type or copy in this (it's case sensitive) and press Enter:
wmic path SoftwareLicensingService get OA3xOriginalProductKeyThe 25-character code that appears is your product key.
Your product key is 25 characters long. William Antonelli/InsiderHow to find your Windows 10 product key on the physical packaging
If you bought your PC or copy of Windows 10 in a store, you'll find your product key on the packaging.
You can find it in a few possible places.
- Your computer case might have a "Certificate of Authenticity" sticker with the product key printed on it. Not all PC manufacturers put a sticker on the computer, though.
- The packaging that came with the computer might have a Certificate of Authenticity sticker with the product key as well.
- If you just bought Windows 10, the product key should be printed on a card or label inside the Windows 10 packaging.
If you can't find your product key, contact the computer manufacturer for help.
William Antonelli
Tech Reporter for Insider Reviews
William Antonelli (he/she/they) is a writer, editor, and organizer based in New York City. As a founding member of the Reference team, he helped grow Tech Reference (now part of Insider Reviews) from humble beginnings into a juggernaut that attracts over 20 million visits a month. Outside of Insider, his writing has appeared in publications like Polygon, The Outline, Kotaku, and more. He's also a go-to source for tech analysis on channels like Newsy, Cheddar, and NewsNation. You can find him on Twitter @DubsRewatcher, or reach him by email at .
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Dave Johnson
Freelance Writer
Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. He then spent eight years as a content lead on the Windows team at Microsoft. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider.
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